Statistics
Publications
25
Citations
907
H-Index
18
Active since
1987
Gila E. Fruchter is an author at Bar-Ilan University specializing in business, economics, and business economics.
Publications per year
1987–2020
25
25
Closed-Loop Advertising Strategies in a Duopoly
Gila E. Fruchter, Shlomo Kalish · Management Science · 1997 · 114 citations
Research Note: Overselling with Opportunistic Cancellations
Eyal Biyalogorsky, Ziv Carmon, Gila E. Fruchter et al. · Marketing Science · 1999 · 75 citations
Selling with “Satisfaction Guaranteed”
Gila E. Fruchter, Eitan Gerstner · Journal of Service Research · 1999 · 59 citations
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