Concepedia

Eugenia Wu

EW

2

Publications

265

Citations

2

H-Index

2011

Active since

Affiliations

Duke University(Current)

Cornell University

Eugenia Wu is an author at Duke University specializing in behavioral decision making, marketing communication, and social sciences.

Top concepts

Publications per year

2011–2012

2

Publications

2

How Disgust Enhances the Effectiveness of Fear Appeals

Andrea C. Morales, Eugenia Wu, Gavan J. Fitzsimons · Journal of Marketing Research · 2012 · 168 citations

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When Your World Must Be Defended: Choosing Products to Justify the System

Keisha M. Cutright, Eugenia Wu, Jillian C. Banfield et al. · Journal of Consumer Research · 2011 · 97 citations

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