Elizabeth Cowley

Service failure recovery: The moderating impact of individual-level cultural value orientation on perceptions of justice

Paul G. Patterson, Elizabeth Cowley, Kriengsin Prasongsukarn · International Journal of Research in Marketing · 2006 · 522 citations

Business, Organizational Behavior, Social Psychology +14

When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence

Elizabeth Cowley, Chris Barron · Journal of Advertising · 2008 · 325 citations

Business, Marketing, Marketing Management +16

The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information

Elizabeth Cowley, Andrew A. Mitchell · Journal of Consumer Research · 2003 · 228 citations

Management, Organization Studies, Organizational Behavior +14

Processing exaggerated advertising claims

Elizabeth Cowley · Journal of Business Research · 2006 · 64 citations

Business, Communication, Marketing +12

Views From Consumers Next in Line: The Fundamental Attribution Error in a Service Setting

Elizabeth Cowley · Journal of the Academy of Marketing Science · 2005 · 57 citations

Business, Marketing, Social Psychology +12