Concepedia

Xiang Li

XL

7

Publications

710

Citations

7

H-Index

2007

Active since

Affiliations

University of Science and Technology of China(Current)

City University of Hong Kong

Xiang Li is an author at University of Science and Technology of China specializing in consumer behavior, digital marketing, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingConsumer Decision MakingBusinessPurchase IntentionConsumer EngagementCustomer Satisfaction

Publications per year

2007–2017

7

Publications

7

Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction

Xiang Li, Xiabing Zheng, Matthew Lee et al. · International Journal of Information Management · 2016 · 556 citations

Behavioral Sciences, Consumer Decision Making, Parasocial Interaction +14

Delineation and Scale Effect of Precision Agriculture Management Zones Using Yield Monitor Data Over Four Years

Xiang Li, Pan Yuchun, GE Zhong-qiang et al. · Agricultural Sciences in China · 2007 · 42 citations

Precision Agriculture, Engineering, Land Use +10

Understanding consumers’ continuance intention to contribute online reviews

Xiang Li, Xiabing Zheng, Kem Z.K. Zhang et al. · Industrial Management & Data Systems · 2017 · 42 citations

Customer Satisfaction, Digital Marketing, Consumer Research +20

Unleash the power of mobile word‐of‐mouth

Xiao‐Liang Shen, Nan Wang, Yongqiang Sun et al. · Online Information Review · 2013 · 35 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +23

WHAT DRIVES SOCIAL COMMERCE: THE ROLE OF PARASOCIAL INTERACTION

Xiang Li, Xiabing Zheng, Xi Hu · Journal of the Association for Information Systems · 2014 · 13 citations

Rows per page

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