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Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction

Behavioral SciencesConsumer Decision MakingParasocial InteractionBehavioral Decision MakingDigital MarketingImpulse Buying BehaviorConsumer StudyCompulsive ShoppingManagementConsumer ResearchConsumer AttitudePurchase IntentionConsumer BehaviorMarketingBuying BehaviorConsumer EngagementSocial Commerce Platform