Susan D. Myers

Recognizing Consumer Issues in DTC Pharmaceutical Advertising

Marla Royne Stafford, Susan D. Myers · Journal of Consumer Affairs · 2008 · 62 citations

Business, Marketing, Pharmaceutical Policy +17

An eye-tracking study of attention to brand-identifying content and recall of taboo advertising

Susan D. Myers, George D. Deitz, Bruce A. Huhmann et al. · Journal of Business Research · 2019 · 60 citations

Business, Marketing, Marketing Management +16

Direct-to-Consumer Advertising: Exposure, Behavior, and Policy Implications

Susan D. Myers, Marla Royne Stafford, George D. Deitz · Journal of Public Policy & Marketing · 2011 · 48 citations

Business, Marketing, Marketing Management +15

Programme–ad congruence

Susan D. Myers, Marla Royne Stafford, George D. Deitz · International Journal of Advertising · 2014 · 34 citations

Business, Communication, Marketing +16

You Can Teach an Old Dog New Tricks: The Faculty's Role in Technology Implementation

Jill T. White, Susan D. Myers · Business Communication Quarterly · 2001 · 30 citations

Education, Instruction, Teaching +7