Concepedia

Frederick W. Winter

FW

12

Publications

374

Citations

12

H-Index

1973

Active since

Affiliations

University of Illinois Urbana-Champaign(Current)

University of Illinois System

Urbana University

Frederick W. Winter is an author at University of Illinois Urbana-Champaign specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingMarket SegmentationMarket DesignConsumer BehaviorConsumer ResearchEconomic AnalysisQuantitative ManagementEconomics

Publications per year

1973–1998

12

Publications

12

Community differences in business births and business growths

Ivan Bull, Frederick W. Winter · Journal of Business Venturing · 1991 · 89 citations

Community Differences, Economics, Business +3

A Laboratory Experiment of Individual Attitude Response to Advertising Exposure

Frederick W. Winter · Journal of Marketing Research · 1973 · 42 citations

Behavioral Decision Making, Consumer Study, Targeted Advertising +18

A Cost-Benefit Approach to Market Segmentation

Frederick W. Winter · Journal of Marketing · 1979 · 41 citations

Normative Segmentation, Economics, Price Formation +14

An Application of the Multivariate Probit Model to Market Segmentation and Product Design

Vithala R. Rao, Frederick W. Winter · Journal of Marketing Research · 1978 · 38 citations

Consumer Uncertainty, Revenue Model, Product Attributes +23

Strategic segmentation of industrial markets

Devanathan Sudharshan, Frederick W. Winter · Journal of Business and Industrial Marketing · 1998 · 33 citations

Consumer Research, Industrial Organization, Industrial Markets +16

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