Prakash Vel

The impact of implementing green supply chain management practices on corporate performance

Hassan Younis, Balan Sundarakani, Prakash Vel · Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness · 2016 · 273 citations

Management, Environmental Management, Supply Chain Management +17

Attitudinal loyalty, behavioural loyalty and social media: An introspection

Kerrie Hawkins, Prakash Vel · The Marketing Review · 2013 · 98 citations

Business, Marketing, Marketing Management +14

Business customer virtual interaction: enhancing value creation in B2B markets in the post-COVID-19 era – an SME perspective

Samby Fready, Prakash Vel, Munyaradzi W. Nyadzayo · Journal of Business and Industrial Marketing · 2022 · 33 citations

Business, Marketing, Strategic Management +17

Social media and buying behaviour of women in Pakistan towards the purchase of textile garments

Saadia Nasir, Prakash Vel, Hafsa Mateen · Research Online (University of Wollongong) · 2012 · 25 citations · Full text

Business, Gender Studies, Marketing +12

Website design: place for luxury brands in cyberspace?

Kathy Ning Shen, Prakash Vel, Mohamed Khalifa · Behaviour and Information Technology · 2016 · 18 citations

Business, Marketing, Marketing Management +16