María A. Rodas

Conforming conservatives: How salient social identities can increase donations

Andrew M. Kaikati, Carlos J. Torelli, Karen Page Winterich et al. · Journal of Consumer Psychology · 2017 · 91 citations

Social Sciences, Social Psychology, Fundraising +11

Tightness–looseness: Implications for consumer and branding research

Carlos J. Torelli, María A. Rodas · Journal of Consumer Psychology · 2017 · 44 citations

Business, Marketing, Marketing Management +13

The Secrecy Effect: Secret Consumption Increases Women’s Product Evaluations and Choice

María A. Rodas, Deborah Roedder John · Journal of Consumer Research · 2019 · 35 citations

Social Sciences, Marketing, Psychology +13

Order Matters: Rating Service Professionals First Reduces Tipping Amount

Jinjie Chen, Alison Jing Xu, María A. Rodas et al. · Journal of Marketing · 2022 · 23 citations

Business, Marketing, Marketing Management +14

Generosity without borders: The interactive effect of spatial distance and donation goals on charitable giving

Alison Jing Xu, María A. Rodas, Carlos J. Torelli · Organizational Behavior and Human Decision Processes · 2020 · 22 citations

Public Affairs, Nonprofit Management, Fundraising +13