Jennifer Lee Burton

Revisiting the Relationship between Ad Frequency and Purchase Intentions

Jennifer Lee Burton, Jan Gollins, Linda E. McNeely et al. · Journal of Advertising Research · 2018 · 61 citations

Business, Marketing, Psychology +15

Gender of the online influencer and follower: the differential persuasive impact of homophily, attractiveness and product-match

Pranjal Gupta, Jennifer Lee Burton, Letícia Costa Barros · Internet Research · 2022 · 44 citations

Social Sciences, Marketing, Social Psychology +16

Using linguistics to inform influencer marketing in services

Jennifer Lee Burton, Jill Mosteller, Kellie E. Hale · Journal of Services Marketing · 2020 · 22 citations

Business, Marketing, Marketing Management +17

The Impact of Airing Super Bowl Television Ads Early on Social Media

Jennifer Lee Burton, Kristen Mueller, Jan Gollins et al. · Journal of Advertising Research · 2019 · 11 citations

Social Sciences, Communication, Marketing +17