Concepedia

Linda E. McNeely

LE

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Publications

1

Citations

58

H-Index

1

Active since

2018

Affiliations

Mississippi University for Women(Current)

Linda E. McNeely is an author at Mississippi University for Women specializing in consumer motivation, interactive marketing, and persuasion.

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Publications per year

2018–2018

1

Publications

1

Revisiting the Relationship between Ad Frequency and Purchase Intentions

Jennifer Lee Burton, Jan Gollins, Linda E. McNeely et al. · Journal of Advertising Research · 2018 · 58 citations

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