Concepedia

Olga Nechaeva

ON

Statistics

Publications

3

Citations

72

H-Index

3

Active since

2023

Affiliations

University of Pisa(Current)

University of Florence

University of Verona

Olga Nechaeva is an author at University of Pisa specializing in marketing, business, and marketing strategy.

Publications per year

2023–2024

3

Publications

3

Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands

Maria Kniazeva, Gaetano Aiello, Costanza Dasmi et al. · Journal of Global Fashion Marketing · 2023 · 45 citations

Business, Marketing, Strategic Management +13

WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions

Virginia Vannucci, Costanza Dasmi, Olga Nechaeva et al. · Journal of Retailing and Consumer Services · 2023 · 17 citations · Full text

Business, Marketing, Marketing Management +16

Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions

Olga Nechaeva, Costanza Dasmi, Valentina Mazzoli et al. · International Journal of Advertising · 2024 · 10 citations

Business, Communication, Marketing +17

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