Concepedia

Matthew Walker

MW

13

Publications

443

Citations

12

H-Index

2013

Active since

Affiliations

Texas A&M University(Current)

University of South Carolina

London Metropolitan University

Matthew Walker is an author at Texas A&M University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingSports MarketingAdvertisingConsumer ResearchSocial ResponsibilityEducationBrand EquityBrand Management

Publications per year

2013–2018

13

Publications

13

Sport as a vehicle for health promotion: A shared value example of corporate social responsibility

Stephen Hills, Matthew Walker, Adam E. Barry · Sport Management Review · 2018 · 62 citations

The Influence of Sense of Community on the Perceived Value of Physical Activity: A Cross-Context Analysis

Andrew C. Pickett, Andrew Goldsmith, Zack Damon et al. · Leisure Sciences · 2016 · 61 citations

Physical Activity, Community Perception, Education +16

Evaluating a Socially Responsible Employment Program: Beneficiary Impacts and Stakeholder Perceptions

Matthew Walker, Stephen Hills, Bob Heere · Journal of Business Ethics · 2015 · 59 citations

Public Policy, Stakeholder Management, Social Impact +10

The influence of advertising appeals on consumer perceptions of athlete endorser brand image

Thilo Kunkel, Matthew Walker, Courtney Hodge · European Sport Management Quarterly · 2018 · 55 citations

Consumer Study, Consumer Research, Brand Strategy +21

Personal branding: a perspective from the professional athlete-level-of-analysis

Courtney Hodge, Matthew Walker · International Journal of Sport Management and Marketing · 2015 · 39 citations

Branding Strategies, Advertising, Brand Equity +13

Rows per page

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