Concepedia

Courtney Hodge

CH

4

Publications

121

Citations

4

H-Index

2015

Active since

Affiliations

Texas A&M University(Current)

Courtney Hodge is an author at Texas A&M University specializing in management, marketing, and sports marketing.

Top concepts

MarketingManagementBrandingPersuasionAdvertisingBrand EquityBrand StrategyBrand ManagementSports MarketingBehavioral Science

Publications per year

2015–2018

4

Publications

4

The influence of advertising appeals on consumer perceptions of athlete endorser brand image

Thilo Kunkel, Matthew Walker, Courtney Hodge · European Sport Management Quarterly · 2018 · 55 citations

Consumer Study, Consumer Research, Brand Strategy +21

Personal branding: a perspective from the professional athlete-level-of-analysis

Courtney Hodge, Matthew Walker · International Journal of Sport Management and Marketing · 2015 · 39 citations

Branding Strategies, Advertising, Brand Equity +13

How Do You “Like” My Style? Examining How Communication Style Influences Facebook Behaviors

Courtney Hodge, Joseph A. Pederson, Matthew C. Walker · International Journal of Sport Communication · 2015 · 15 citations

Digital Marketing, Online Communication, Social Marketing +29

The Freeloader Effect: Examining the Influence of Engagement and Attitudes in a Virtual Fan Community

Matthew C. Walker, Courtney Hodge, Gregg Bennett · Sport Marketing Quarterly · 2017 · 12 citations

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