Concepedia

Fei Xue

FX

17

Publications

656

Citations

15

H-Index

2004

Active since

Affiliations

University of Southern Mississippi(Current)

Southern Utah University

Nanjing University

University of California, Davis

Fei Xue is an author at University of Southern Mississippi specializing in management, marketing, and journalism.

Top concepts

MarketingManagementArtsJournalismAdvertisingInteractive MarketingMarketing CommunicationPersuasionSocial MediaCommunication

Publications per year

2004–2023

17

Publications

17

Flipping Calculus

Jean McGivney‐Burelle, Fei Xue · PRIMUS · 2013 · 109 citations

Teacher Education, Mathematics Education, Teaching +9

The Effects of Product Involvement and Prior Experience on Chinese Consumers’ Responses to Online Word of Mouth

Fei Xue, Peiqin Zhou · Journal of International Consumer Marketing · 2010 · 93 citations

Internet-facilitated consumer-to-consumer communication: the moderating role of receiver characteristics

Fei Xue, Joseph E. Phelps · International Journal of Internet Marketing and Advertising · 2004 · 65 citations

Customer Satisfaction, Digital Marketing, Consumer Research +17

A Green Picture is Worth A Thousand Words?: Effects of Visual and Textual Environmental Appeals in Advertising and the Moderating Role of Product Involvement

Fei Xue, Sidharth Muralidharan · Journal of Promotion Management · 2015 · 60 citations

Customer Satisfaction, Green Marketing, Greenwashing +19

VISUAL DIFFERENCES IN U.S. AND CHINESE TELEVISION COMMERCIALS

Shuhua Zhou, Fei Xue, Fei Xue et al. · Journal of Advertising · 2005 · 54 citations

Mass Culture, Story Line, Popular Culture +16

Rows per page

1–5 of 17