Concepedia

Peiqin Zhou

PZ

4

Publications

190

Citations

4

H-Index

2005

Active since

Affiliations

Nanjing University(Current)

Peiqin Zhou is an author at Nanjing University specializing in arts, management, and marketing.

Top concepts

ArtsMarketingManagementAdvertisingFilmAntennaCultureBrandingBusinessJournalism

Publications per year

2005–2012

4

Publications

4

The Effects of Product Involvement and Prior Experience on Chinese Consumers’ Responses to Online Word of Mouth

Fei Xue, Peiqin Zhou · Journal of International Consumer Marketing · 2010 · 93 citations

VISUAL DIFFERENCES IN U.S. AND CHINESE TELEVISION COMMERCIALS

Shuhua Zhou, Fei Xue, Fei Xue et al. · Journal of Advertising · 2005 · 54 citations

Mass Culture, Story Line, Popular Culture +16

A Novel Structure of Slot-Antenna Array for Producing Large-Area Planar Surface-Wave Plasmas

Zhaoquan Chen, Minghai Liu, Peiqin Zhou et al. · Plasma Science and Technology · 2008 · 32 citations

Slot-antenna Array, Plasma Electronics, Rectangular Waveguide +10

Greener on the Other Side? A Comparative Content Analysis of Environmental Claims in Magazine Advertisements in China and the United States

Fei Xue, Peiqin Zhou · The journal of magazine media · 2012 · 11 citations

Sustainable Consumption, Green Marketing, Magazine Advertisements +23

Rows per page

1–4 of 4