Y Nguyen

Statistics

Publications

Citations

286

H-Index

Active since

2020

Affiliations

Posts and Telecommunications Institute of Technology(Current)

Vietnam Posts and Telecommunications Group (Vietnam)

National Economics University

Y Nguyen is an author at Posts and Telecommunications Institute of Technology specializing in consumer behavior, green purchasing attitudes, and business.

ORCID

Publications per year

2020–2023

Publications

An alternative view of the millennial green product purchase: the roles of online product review and self-image congruence

Y Nguyen, Hung Vu Nguyen · Asia Pacific Journal of Marketing and Logistics · 2020 · 97 citations

Business, Marketing, Marketing Management +17

Eco-friendly fashion among generation Z: Mixed-methods study on price value image, customer fulfillment, and pro-environmental behavior

Khoa Tran, Tuyet Nguyen, Yen Tran et al. · PLoS ONE · 2022 · 79 citations · Full text

Business, Marketing, Marketing Management +15

Reputation and its consequences in Fintech services: the case of mobile banking

Y Nguyen, Tommi Tapanainen, Hai Nguyen · International Journal of Bank Marketing · 2022 · 66 citations

Management, Information Technology, Technology Management +17

The formation of attitudes and intention towards green purchase: An analysis of internal and external mechanisms

Y Nguyen, Dung Phuong Hoang · Cogent Business & Management · 2023 · 44 citations · Full text

Business, Marketing, Marketing Management +16

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