Concepedia

Hung Vu Nguyen

HV

13

Publications

969

Citations

12

H-Index

2008

Active since

Affiliations

National Economics University(Current)

Georgia State University

Mahidol University

University Of Transport Technology

Hung Vu Nguyen is an author at National Economics University specializing in consumer research, consumer behavior, and management.

Top concepts

Consumer BehaviorConsumer ResearchMarketingManagementConsumer Decision MakingBusinessSocial SciencesBehavioral ScienceCultureGreen Marketing

Publications per year

2008–2023

13

Publications

13

Green consumption: Closing the intention‐behavior gap

Hung Vu Nguyen, Cuong Hung Nguyen, Thoa Thi Bao Hoang · Sustainable Development · 2018 · 444 citations

Sustainable Consumption, Green Marketing, Consumer Uncertainty +20

Materialistic values and green apparel purchase intention among young Vietnamese consumers

Nguyễn Thị Tuyết, Hoang Linh Nguyen, Hung Vu Nguyen · Young Consumers Insight and Ideas for Responsible Marketers · 2019 · 138 citations

Cultural Consumption, Green Marketing, Young Adults +22

An alternative view of the millennial green product purchase: the roles of online product review and self-image congruence

Y Nguyen, Hung Vu Nguyen · Asia Pacific Journal of Marketing and Logistics · 2020 · 92 citations

Cultural Consumption, Green Marketing, Digital Marketing +19

Happiness and pro-environmental consumption behaviors

Hung Vu Nguyen, Mai Thi Thu Le, Chuong Hong Pham et al. · Journal of Economics and Development · 2022 · 64 citations · Full text

Quality Of Life, Social Psychology, Consumer Research +17

Strategic and transactional costs of corruption: perspectives from Vietnamese firms

Thang V. Nguyen, Bao Dinh Ho, Quang Canh Le et al. · Crime Law and Social Change · 2016 · 55 citations

International Management, Money Laundering, Business +6

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