Concepedia

Yen Tran

YT

11

Publications

584

Citations

10

H-Index

2006

Active since

Affiliations

University of Economics Ho Chi Minh City(Current)

Copenhagen Business School

Ton Duc Thang University

Heriot-Watt University

University of Reading

Yen Tran is an author at University of Economics Ho Chi Minh City specializing in business, management, and accounting.

Top concepts

BusinessManagementAccountingFinancial AccountingTotal Quality ManagementFashionFinanceAuditingLanguageMarketing

Publications per year

2006–2022

11

Publications

11

Market Penetration and Acquisition Strategies for Emerging Economies

Klaus E. Meyer, Yen Tran · Long Range Planning · 2006 · 152 citations · Full text

Emerging Market, Mergers And Acquisitions, International Finance +8

How do innovation intermediaries add value? Insight from new product development in fashion markets

Yen Tran, Juliana Hsuan, Volker Mahnke · R and D Management · 2010 · 95 citations

Eco-friendly fashion among generation Z: Mixed-methods study on price value image, customer fulfillment, and pro-environmental behavior

Khoa Tran, Tuyet Nguyen, Yen Tran et al. · PLoS ONE · 2022 · 73 citations · Full text

Customer Satisfaction, Green Marketing, Consumer Research +16

The Effect of Quantity, Quality and Timing of Headquarters-initiated Knowledge Flows on Subsidiary Performance

Yen Tran, Volker Mahnke, Björn Ambos · Management International Review · 2010 · 61 citations

Total Quality Management, International Management, Headquarters-initiated Knowledge Flows +15

The role of accountability in determining the relationship between financial reporting quality and the performance of public organizations: Evidence from Vietnam

Yen Tran, Nguyen Phong Nguyen, Trang Cam Hoang · Journal of Accounting and Public Policy · 2020 · 57 citations

Accounting, Management, Business +5

Rows per page

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