Concepedia

Yuan Li

YL

Statistics

Publications

9

Citations

425

H-Index

9

Active since

2015

Affiliations

Georgia Southern University(Current)

Florida Gulf Coast University

Nanjing University of Finance and Economics

Yuan Li is an author at Georgia Southern University specializing in business, marketing, and marketing management.

Publications per year

2015–2024

9

Publications

9

Can ESG ratings mitigate managerial myopia? Evidence from Chinese listed companies

Jiawei Zhang, Yuan Li, Hanwen Xu et al. · International Review of Financial Analysis · 2023 · 165 citations

Business, Business Economics, Strategic Management +14

Is it love or just like? Generation Z’s brand relationship with luxury

Hyunju Shin, Jacqueline K. Eastman, Yuan Li · Journal of Product & Brand Management · 2021 · 79 citations

Business, Marketing, Marketing Management +17

Should a luxury <scp>Brand's Chatbot</scp> use emoticons? Impact on brand status

Yuan Li, Hyunju Shin · Journal of Consumer Behaviour · 2022 · 54 citations

Business, Marketing, Marketing Management +17

Tian-ren-he-yi strategy: An Eastern perspective

Mike W. Peng, Yuan Li, Longwei Tian · Asia Pacific Journal of Management · 2015 · 31 citations

Business, Strategic Management, Strategy +4

Can the deregulation of market access reduce the cost of corporate debt financing: A quasinatural experiment based on the “negative list for market access” pilot project

Han Zhang, Yuan Li, Chenlei Xiao et al. · International Review of Financial Analysis · 2023 · 27 citations

Management, Business Economics, Economics +17

1–5 of 9