Concepedia
Statistics
Publications
9
Citations
392
H-Index
Active since
2015
Affiliations
Georgia Southern University(Current)
Florida Gulf Coast University
Nanjing University of Finance and Economics
Yuan Li is an author at Georgia Southern University specializing in management, business, and brand building.
Top concepts
BusinessManagementBrandingMarketingAdvertisingBrand StrategyBrand AwarenessLuxury BrandingBrand ManagementBrand Development
Publications per year
2015–2024
Can ESG ratings mitigate managerial myopia? Evidence from Chinese listed companies
Jiawei Zhang, Yuan Li, Hanwen Xu et al. · International Review of Financial Analysis · 2023 · 153 citations
International Management, Managerial Myopia, Esg Ratings +6
Is it love or just like? Generation Z’s brand relationship with luxury
Hyunju Shin, Jacqueline K. Eastman, Yuan Li · Journal of Product & Brand Management · 2021 · 72 citations
Luxury, Brand Relationship, Brand Strategy +23
Should a luxury <scp>Brand's Chatbot</scp> use emoticons? Impact on brand status
Yuan Li, Hyunju Shin · Journal of Consumer Behaviour · 2022 · 48 citations
Emojis, Chatbot, Digital Marketing +25
Tian-ren-he-yi strategy: An Eastern perspective
Mike W. Peng, Yuan Li, Longwei Tian · Asia Pacific Journal of Management · 2015 · 31 citations
International Relations, Chinese Politics, Eastern Perspective +1
Cuteness inspires men’s risk seeking but women’s risk aversion
Yuan Li, Dengfeng Yan · Journal of Business Research · 2021 · 25 citations
Gendered Perception, Behavioral Sciences, Behavioral Decision Making +8
Rows per page
1–5 of 9