Concepedia

Zhihao Yu

ZY

4

Publications

155

Citations

4

H-Index

2000

Active since

Affiliations

University of Nebraska at Omaha(Current)

Zhihao Yu is an author at University of Nebraska at Omaha specializing in social sciences, consumer research, and marketing.

Top concepts

Social SciencesConsumer ResearchMarketingCommunicationBehavioral ScienceArtsBiasTradeDesignHealth

Publications per year

2000–2024

4

Publications

4

A model of substitution of non‐tariff barriers for tariffs

Zhihao Yu · Canadian Journal of Economics/Revue canadienne d économique · 2000 · 73 citations

Trade Costs, Trade, Social Sciences +19

Consumer acceptance of social robots in domestic settings: A human-robot interaction perspective

Yajie Gao, Yaping Chang, Tangwutu Yang et al. · Journal of Retailing and Consumer Services · 2024 · 37 citations

Behavioral Sciences, Engineering, Human Agent Interaction +15

I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring

Minzhe Xu, Zhihao Yu, Yanping Tu · Journal of Marketing Research · 2022 · 33 citations

Customer Satisfaction, Behavioral Decision Making, Social Psychology +25

How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance

Zhihao Yu, Veronika Ponomarenko, Luke Ingalls Liska · Journal of Advertising · 2023 · 12 citations

Ad Design, Targeted Advertising, Consumer Research +19

Rows per page

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