Concepedia

Veronika Ponomarenko

VP

Statistics

Publications

3

Citations

44

H-Index

3

Active since

2023

Affiliations

Northeastern University(Current)

University of South Florida

Veronika Ponomarenko is an author at Northeastern University specializing in marketing management, marketing, and advertising persuasion.

ORCID

Publications per year

2023–2024

3

Publications

3

Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements

Siyun Chen, Veronika Ponomarenko, Tingwen Xiao et al. · Psychology and Marketing · 2023 · 21 citations

, , +16

How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance

Zhihao Yu, Veronika Ponomarenko, Luke Ingalls Liska · Journal of Advertising · 2023 · 13 citations

, , +17

Visual complexity, brand gender, and ad effectiveness

Siyun Chen, Veronika Ponomarenko, Linxiang Lv et al. · International Journal of Research in Marketing · 2024 · 10 citations

, , +16

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