Tingwen Xiao

Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements

Siyun Chen, Veronika Ponomarenko, Tingwen Xiao et al. · Psychology and Marketing · 2023 · 21 citations

Business, Marketing, Marketing Management +16

Leveraging voluntary simplicity in promoting sustainable consumption from the perspective of moral appeals

Siyun Chen, Sining Kou, Lingyan Hu et al. · Sustainable Production and Consumption · 2022 · 19 citations

Social Sciences, Social Psychology, Consumption Studies +15

Too complex to handle: Goal conflict and tourist preference for simple aesthetics

Siyun Chen, David Ahlström, Tingwen Xiao · Annals of Tourism Research · 2023 · 19 citations

Management, Tourism Management, Aesthetics +8

Prominent or subtle: The impact of brand prominence on social media advertisement engagement

Tingwen Xiao, Haiying Wei, Siyun Chen · Journal of Retailing and Consumer Services · 2024 · 11 citations

Business, Marketing, Marketing Management +14