Siyu Gong

The role of cultural values in green purchasing intention: Empirical evidence from Chinese consumers

Guanghua Sheng, Fang Xie, Siyu Gong et al. · International Journal of Consumer Studies · 2019 · 151 citations

Natural Resources, Environmental Social Science, Consumer Behavior +13

Green branding effects on consumer response: examining a brand stereotype-based mechanism

Siyu Gong, Guanghua Sheng, Peter J. Peverelli et al. · Journal of Product & Brand Management · 2020 · 74 citations · Full text

Business, Marketing, Marketing Management +12

Maintaining the order: How social crowding promotes minimalistic consumption practice

Siyu Gong, Danni Suo, Peter J. Peverelli · Journal of Business Research · 2023 · 44 citations · Full text

Social Sciences, Sociology, Consumption Studies +7

Unveiling the relation between digital technology and low-carbon innovation: Carbon emission trading policy as an antecedent

Bo Wang, Siyu Gong, Yang Yang · Technological Forecasting and Social Change · 2024 · 42 citations

Management, Environmental Policy, Innovation Management +16

Meat handling practices in households of Mainland China

Siyu Gong, Yongmei Yang, Hua Shen et al. · Food Control · 2010 · 33 citations

Agriculture, Food Science, Meat Science +4