Guanghua Sheng

Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity

Beibei Yue, Guanghua Sheng, Shengxiang She et al. · Sustainability · 2020 · 377 citations · Full text

Natural Resources, Environmental Social Science, Environmental Attitudes +10

The role of cultural values in green purchasing intention: Empirical evidence from Chinese consumers

Guanghua Sheng, Fang Xie, Siyu Gong et al. · International Journal of Consumer Studies · 2019 · 151 citations

Natural Resources, Environmental Social Science, Consumer Behavior +13

Impact of empathy with nature on pro‐environmental behaviour

Litong Wang, Guanghua Sheng, Shengxiang She et al. · International Journal of Consumer Studies · 2022 · 87 citations

Social Sciences, Social Psychology, Environmental Attitudes +9

Green branding effects on consumer response: examining a brand stereotype-based mechanism

Siyu Gong, Guanghua Sheng, Peter J. Peverelli et al. · Journal of Product & Brand Management · 2020 · 74 citations · Full text

Business, Marketing, Marketing Management +12

Advertising strategies and sustainable development: The effects of green advertising appeals and subjective busyness on green purchase intention

Jiatong Dai, Guanghua Sheng · Business Strategy and the Environment · 2022 · 73 citations

Business, Marketing, Marketing Management +6