Concepedia

Jiatong Dai

JD

Statistics

Publications

3

Citations

123

H-Index

3

Active since

2020

Affiliations

Jilin University(Current)

Jiatong Dai is an author at Jilin University specializing in social sciences, marketing, and social psychology.

ORCID

Publications per year

2020–2024

3

Publications

3

Advertising strategies and sustainable development: The effects of green advertising appeals and subjective busyness on green purchase intention

Jiatong Dai, Guanghua Sheng · Business Strategy and the Environment · 2022 · 73 citations

, , +6

Sustainable messaging strategies and consumer food waste: The congruence effect between message framing and state anxiety

Jiatong Dai, Siyu Gong · Journal of Retailing and Consumer Services · 2024 · 30 citations

, , +14

Influence of Air Quality on Pro-environmental Behavior of Chinese Residents: From the Perspective of Spatial Distance

Guanghua Sheng, Jiatong Dai, Hong Pan · Frontiers in Psychology · 2020 · 20 citations · Full text

, , +16

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