Concepedia
Statistics
Publications
2
Citations
63
H-Index
Active since
2017
Affiliations
Universidad Autónoma de Chile(Current)
University of Castilla-La Mancha
Asunción Díaz is an author at Universidad Autónoma de Chile specializing in consumer behavior, management, and marketing.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchCultureAdvertisingCommunicationUser ExperienceConsumer CultureMarket Segmentation
Publications per year
2017–2017
A comparison of online and offline consumer behaviour: An empirical study on a cinema shopping context
Asunción Díaz, Mar Gómez, Arturo Molina · Journal of Retailing and Consumer Services · 2017 · 33 citations
Customer Satisfaction, Online Customer Behavior, Cinema Shopping Context +13
A segmentation study of cinema consumers based on values and lifestyle
Asunción Díaz, Mar Gómez, Arturo Molina et al. · Journal of Retailing and Consumer Services · 2017 · 30 citations
Cinema Consumers, Culture, Advertising +9
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