Jennifer A. Espinosa is an author at Rowan University specializing in marketing, brand loyalty, and brand equity.
Top concepts
CultureMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessConsumer CultureBrand DevelopmentConsumer Research
Publications per year
2020–2020
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Brand love: Corroborating evidence across four continents
László Sajtos, Joanne T. Cao, Jennifer A. Espinosa et al. · Journal of Business Research · 2020 · 38 citations
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