14
Publications
680
Citations
13
H-Index
2018
Active since
Affiliations
Yiran Liu is an author at Purdue University West Lafayette specializing in consumer behavior, management, and consumer research.
Top concepts
ManagementConsumer BehaviorConsumer ResearchMarketingBusinessPublic HealthHospitality MarketingSocial InfluenceRisk CommunicationHealth Communication
Publications per year
2018–2024
14
14
Rows per page
1–5 of 14