Concepedia

Jing Zhang

JZ

15

Publications

686

Citations

13

H-Index

2004

Active since

Affiliations

Huazhong University of Science and Technology(Current)

Clark University

Jing Zhang is an author at Huazhong University of Science and Technology specializing in management, marketing, and consumer research.

ORCID

Top concepts

Publications per year

2004–2024

15

Publications

15

The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans’ purchase intention

Chengchen Liu, Zhang Ya, Jing Zhang · Journal of Product & Brand Management · 2020 · 155 citations

, , +24

High quality reference genome of drumstick tree (Moringa oleifera Lam.), a potential perennial crop

Yang Tian, Yan Zeng, Jing Zhang et al. · Science China Life Sciences · 2015 · 100 citations · Full text

, , +17

The Relationship among Government, Enterprise, and Public in Environmental Governance from the Perspective of Multi-Player Evolutionary Game

Yingxin Chen, Jing Zhang, Pandu R. Tadikamalla et al. · International Journal of Environmental Research and Public Health · 2019 · 83 citations · Full text

Utilization and effectiveness of social media message strategy: how B2B brands differ from B2C brands

Jing Zhang, Mingfei Du · Journal of Business and Industrial Marketing · 2020 · 73 citations

, , +26

Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements

Naeem Gul Gilal, Jing Zhang, Faheem Gul Gilal et al. · Journal of Brand Management · 2019 · 47 citations

, , +10

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