The role of self-determination theory in marketing science: An integrative review and agenda for research

Faheem Gul Gilal, Jian Zhang, Justin Paul, +1

European Management Journal

Customer SatisfactionConsumer StudyMotivationConsumer ResearchBusiness +7

Promoting environmental performance through green human resource management practices in higher education institutions: A moderated mediation model

Faheem Gul Gilal, Zubaida Ashraf, Naeem Gul Gilal, +2

Corporate Social Responsibility and Environmental Management

Environmental PerformanceEngineeringSustainable DevelopmentStrategic Human ResourcesGreen Values +14

Celebrity endorsement and brand passion among air travelers: Theory and evidence

Faheem Gul Gilal, Justin Paul, Naeem Gul Gilal, +1

International Journal of Hospitality Management

Destination MarketingBrand EquityAdvertisingAir TravelersBrand Passion +9

Towards a new model for green consumer behaviour: A self‐determination theory perspective

Faheem Gul Gilal, Kanwal Chandani, Rukhsana Gul Gilal, +3

Sustainable Development

Green MarketingBehavioral Decision MakingConsumer MotivationConsumer StudySocial Psychology +24

Integrating intrinsic motivation into the relationship between product design and brand attachment: a cross-cultural investigation based on self-determination theory

Faheem Gul Gilal, Jian Zhang, Rukhsana Gul Gilal, +1

European J of International Management

Customer SatisfactionIntrinsic MotivationPersonal BrandingCustomer LoyaltyProduct Experience +13

Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective

Faheem Gul Gilal, Jian Zhang, Rukhsana Gul Gilal, +1

Review of Managerial Science

Customer SatisfactionBehavioral SciencesConsumer StudyBrand PassionMotivation +8

Integrating self-determined needs into the relationship among product design, willingness-to-pay a premium, and word-of-mouth: a cross-cultural gender-specific study

Faheem Gul Gilal, Jian Zhang, Naeem Gul Gilal, +1

Psychology Research and Behavior Management

Linking self‐determined needs and word of mouth to consumer e‐waste disposal behaviour: A test of basic psychological needs theory

Faheem Gul Gilal, Jian Zhang, Naeem Gul Gilal, +1

Journal of Consumer Behaviour

Customer SatisfactionBehavioral Decision MakingConsumer Behaviour ChangesConsumer StudyConsumer Research +19

Strategic CSR‐brand fit and customers’ brand passion: Theoretical extension and analysis

Faheem Gul Gilal, Justin Paul, Naeem Gul Gilal, +1

Psychology and Marketing

Customer SatisfactionConsumer MotivationBrand StrategyConsumer ResearchTheoretical Extension +18

Corporate social responsibility and brand passion among consumers: Theory and evidence

Faheem Gul Gilal, Nisar Ahmed Channa, Naeem Gul Gilal, +3

Corporate Social Responsibility and Environmental Management

Customer SatisfactionSocially Responsible ProductBrand StrategyConsumer ResearchBrand Loyalty +17