Rukhsana Gul Gilal

Promoting environmental performance through green human resource management practices in higher education institutions: A moderated mediation model

Faheem Gul Gilal, Zubaida Ashraf, Naeem Gul Gilal et al. · Corporate Social Responsibility and Environmental Management · 2019 · 369 citations

Environmental Performance, Engineering, Sustainable Development +16

Celebrity endorsement and brand passion among air travelers: Theory and evidence

Faheem Gul Gilal, Justin Paul, Naeem Gul Gilal et al. · International Journal of Hospitality Management · 2019 · 141 citations

Destination Marketing, Brand Equity, Advertising +11

Towards a new model for green consumer behaviour: A self‐determination theory perspective

Faheem Gul Gilal, Kanwal Chandani, Rukhsana Gul Gilal et al. · Sustainable Development · 2019 · 110 citations

Green Marketing, Behavioral Decision Making, Consumer Motivation +26

Integrating intrinsic motivation into the relationship between product design and brand attachment: a cross-cultural investigation based on self-determination theory

Faheem Gul Gilal, Jian Zhang, Rukhsana Gul Gilal et al. · European J of International Management · 2019 · 73 citations

Customer Satisfaction, Intrinsic Motivation, Personal Branding +15

Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective

Faheem Gul Gilal, Jian Zhang, Rukhsana Gul Gilal et al. · Review of Managerial Science · 2018 · 70 citations

Customer Satisfaction, Behavioral Sciences, Consumer Study +10