Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective - Concepedia

Concepedia

Publication | Closed Access

Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective

70

Citations

90

References

2018

Year

Faheem Gul Gilal, Jian Zhang, Rukhsana Gul Gilal, Naeem Gul Gilal

Review of Managerial Science

Customer SatisfactionBehavioral SciencesConsumer StudyBrand PassionMotivationConsumer ResearchCustomer GenderManagementConsumer BehaviorBrand AwarenessMarketingConsumer EngagementModerated Model

References

	Year	Citations

Page 1