Concepedia

Weiping Chen

WC

Statistics

Publications

12

Citations

317

H-Index

10

Active since

1992

Affiliations

Renmin University of China(Current)

Beijing Technology and Business University

Weiping Chen is an author at Renmin University of China specializing in marketing, management, and customer satisfaction.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionHealthCommunicationInteractive MarketingAgricultural EconomicsBusiness

Publications per year

1992–2023

12

Publications

12

The effects of different types of trust on consumer perceptions of food safety

Weiping Chen · China Agricultural Economic Review · 2013 · 91 citations

Consumer Uncertainty, Industry‐level Specific Trust, Consumer Research +20

Perceived value of a community supported agriculture (CSA) working share. The construct and its dimensions

Weiping Chen · Appetite · 2012 · 43 citations

Community Development, Community Perception, Farming System +10

Perceived value in community supported agriculture (CSA)

Weiping Chen · British Food Journal · 2013 · 34 citations

Customer Satisfaction, Community Perception, Agricultural Economics +21

The effects of social media posts’ characteristics on customer engagement: Evidence from WeChat

Yue Xu, Weiping Chen, Terence T. Ow · Information & Management · 2023 · 28 citations

Customer Satisfaction, Social Media, Digital Marketing +14

Shoppers' perceived embeddedness and its impact on purchasing behavior at an organic farmers' market

Weiping Chen, Steffanie Scott · Appetite · 2014 · 22 citations

Customer Satisfaction, Food Marketing, Organic Farmers +9

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