Concepedia

Yue Xu

YX

Statistics

Publications

2

Citations

38

H-Index

2

Active since

2023

Affiliations

Marquette University(Current)

Yue Xu is an author at Marquette University specializing in interactive marketing, communication effects, and communication.

ORCID

Top concepts

Publications per year

2023–2023

2

Publications

2

The effects of social media posts’ characteristics on customer engagement: Evidence from WeChat

Yue Xu, Weiping Chen, Terence T. Ow · Information & Management · 2023 · 28 citations

, , +14

Model Construction of Chinese Preservice Physical Education Teachers’ Perception of Social Media: A Grounded Theory Approach

Yue Xu, Zhihua Yin, Haohui Liu et al. · International Journal of Environmental Research and Public Health · 2023 · 10 citations · Full text

1–2 of 2