Yanwen Wang

Perceived Harm, Addictiveness, and Social Acceptability of Tobacco Products and Marijuana Among Young Adults: Marijuana, Hookah, and Electronic Cigarettes Win

Carla J. Berg, Erin Stratton, Gillian L. Schauer et al. · Substance Use & Misuse · 2014 · 335 citations · Full text

Conducting Research in Marketing with Quasi-Experiments

Avi Goldfarb, Catherine E. Tucker, Yanwen Wang · Journal of Marketing · 2022 · 128 citations · Full text

Behavioral Decision Making, Consumer Research, Quasi-experiment +16

Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment

Yanwen Wang, Michael Lewis, Cynthia Cryder et al. · Marketing Science · 2016 · 79 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Motivation +20

How can machine learning aid behavioral marketing research?

Linda Hagen, Kosuke Uetake, Nathan Yang et al. · Marketing Letters · 2020 · 55 citations

Marketing Analytics, Behavioral Sciences, Management +3

The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes

Yanwen Wang, Michael Lewis, Vishal Singh · Marketing Science · 2015 · 38 citations

Dangerous Cigarettes, Tobacco Industry, Consumer Study +22