Taeyoung Kim

Viral vitriol: Predictors and contagion of online toxicity in World of Tanks

Cuihua Shen, Qiusi Sun, Taeyoung Kim et al. · Computers in Human Behavior · 2020 · 99 citations

Pharmacy, Toxicology, Virology +3

Cultural Policy in the Korean Wave: An Analysis of Cultural Diplomacy Embedded in Presidential Speeches

Taeyoung Kim, Dal Yong Jin · DOAJ (DOAJ: Directory of Open Access Journals) · 2016 · 37 citations · Full text

Social Sciences, Communication, Cultural Studies +11

Cultural politics of Netflix in local contexts: A case of the Korean media industries

Taeyoung Kim · Media Culture & Society · 2022 · 35 citations · Full text

Social Sciences, Communication, International Business +12

The Effect of Ad Authenticity on Advertising Value and Consumer Engagement: A Case Study of COVID-19 Video Ads

Mengtian Jiang, Jing Yang, Eunsin Joo et al. · Journal of Interactive Advertising · 2022 · 24 citations

Business, Marketing, Marketing Management +17

Critical Interpretations of Global-Local Co-Productions in Subscription Video-on-Demand Platforms: A Case Study of Netflix’s <i>YG Future Strategy Office</i>

Taeyoung Kim · Television & New Media · 2021 · 21 citations · Full text

Social Sciences, Communication, Strategic Management +17