Concepedia

Anna Křižanová

AK

Statistics

Publications

17

Citations

741

H-Index

14

Active since

2008

Affiliations

University of Žilina(Current)

Spiru Haret University

University of Transport and Communications

Anna Křižanová is an author at University of Žilina specializing in marketing, business, and marketing management.

Publications per year

2008–2023

17

Publications

17

Green Marketing as the Source of the Competitive Advantage of the Business

Dominika Moravčíková, Anna Křižanová, Jana Klieštiková et al. · Sustainability · 2017 · 192 citations · Full text

Management, Marketing, Marketing Management +15

The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment

Anna Křižanová, George Lăzăroiu, Ľubica Gajanová et al. · Sustainability · 2019 · 137 citations · Full text

Management, Marketing, Marketing Management +17

Consumer Perception of Private Label Products: An Empirical Research

Katarína Valášková, Jana Klieštiková, Anna Křižanová · Journal of Competitiveness · 2018 · 76 citations · Full text

Business, Marketing, Marketing Management +13

The Power of Emotional Advertising Appeals: Examining Their Influence on Consumer Purchasing Behavior and Brand–Customer Relationship

Dávid Vrtaňa, Anna Křižanová · Sustainability · 2023 · 60 citations · Full text

Business, Marketing, Marketing Management +15

Sustainable Brand Management of Alimentary Goods

Jana Majerová, Włodzimierz Sroka, Anna Křižanová et al. · Sustainability · 2020 · 53 citations · Full text

Business, Marketing, Sustainability Management +10

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