Jana Majerová

Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification

Margaréta Nadányiová, Ľubica Gajanová, Jana Majerová · Sustainability · 2020 · 62 citations · Full text

Socially Responsible Product, Green Marketing, Responsible Brand +24

Sustainable Brand Management of Alimentary Goods

Jana Majerová, Włodzimierz Sroka, Anna Křižanová et al. · Sustainability · 2020 · 53 citations · Full text

Customer Satisfaction, Brand Equity, Sustainable Brand Management +13

Analysis of Slovak Consumer's Perception of the Green Marketing Activities

Jana Majerová · Procedia Economics and Finance · 2015 · 51 citations · Full text

Customer Satisfaction, Greenwashing, Green Marketing +16

Brand Valuation as an Immanent Component of Brand Value Building and Managing

Jana Majerová, Tomáš Klieštik · Procedia Economics and Finance · 2015 · 40 citations · Full text

International Marketing, Brand Strategy, Consumer Research +16

Influencer marketing and its impact on consumer lifestyles

Margaréta Nadányiová, Ľubica Gajanová, Jana Majerová et al. · Forum Scientiae Oeconomia · 2020 · 33 citations · Full text

Digital Marketing, Consumer Study, Consumer Research +19