Ľubica Gajanová

The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment

Anna Křižanová, George Lăzăroiu, Ľubica Gajanová et al. · Sustainability · 2019 · 131 citations · Full text

Customer Satisfaction, Digital Marketing, Online Communication +16

Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification

Margaréta Nadányiová, Ľubica Gajanová, Jana Majerová · Sustainability · 2020 · 62 citations · Full text

Socially Responsible Product, Green Marketing, Responsible Brand +24

The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty

Ľubica Gajanová, Margaréta Nadányiová, Dominika Moravčíková · Scientific Annals of Economics and Business · 2019 · 56 citations · Full text

Customer Satisfaction, Consumer Research, Brand Strategy +17

Sustainable Brand Management of Alimentary Goods

Jana Majerová, Włodzimierz Sroka, Anna Křižanová et al. · Sustainability · 2020 · 53 citations · Full text

Customer Satisfaction, Brand Equity, Sustainable Brand Management +13

Design of a CRM Level and Performance Measurement Model

Anna Křižanová, Ľubica Gajanová, Margaréta Nadányiová · Sustainability · 2018 · 41 citations · Full text

Total Quality Management, Marketing Analytics, Customer Satisfaction +17