The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment

Anna Křižanová, George Lăzăroiu, Ľubica Gajanová, +3

Sustainability

Customer SatisfactionDigital MarketingOnline CommunicationConsumer ResearchHospitality +14

Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification

Margaréta Nadányiová, Ľubica Gajanová, Jana Majerová

Sustainability

Socially Responsible ProductGreen MarketingResponsible BrandBrand StrategyConsumer Research +22

The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty

Ľubica Gajanová, Margaréta Nadányiová, Dominika Moravčíková

Scientific Annals of Economics and Business

Customer SatisfactionConsumer ResearchBrand StrategyBrand LoyaltyManagement +15

Sustainable Brand Management of Alimentary Goods

Jana Majerová, Włodzimierz Sroka, Anna Křižanová, +3

Sustainability

Customer SatisfactionBrand EquitySustainable Brand ManagementManagementBusiness +11

Design of a CRM Level and Performance Measurement Model

Anna Křižanová, Ľubica Gajanová, Margaréta Nadányiová

Sustainability

Total Quality ManagementMarketing AnalyticsCustomer SatisfactionBusiness-to-business ResearchBusiness Intelligence +15

Influencer marketing and its impact on consumer lifestyles

Margaréta Nadányiová, Ľubica Gajanová, Jana Majerová, +1

Forum Scientiae Oeconomia

Digital MarketingConsumer StudyConsumer ResearchSocial InfluenceCommunication +17

Cognitive digital twin-based Internet of Robotic Things, multi-sensory extended reality and simulation modeling technologies, and generative artificial intelligence and cyber–physical manufacturing systems in the immersive industrial metaverse

George Lăzăroiu, Tom Gedeon, Katarína Valášková, +13

Equilibrium Quarterly Journal of Economics and Economic Policy

Artificial IntelligenceRobotic SystemsEvidence Appraisal ChecklistsEngineeringDigital Twinning +24

Exploring CSR performance as a proxy for competitive ad-vantage across sectors in the Central European countries

Katarína Zvaríková, Ľubica Gajanová, Jakub Horák

Oeconomia Copernicana

Firm PerformanceCompetitive AdvantageManagementCorporate ResponsesCorporate Responsibility +20

Specifics in Brand Value Sources of Customers in the Banking Industry from the Psychographic Point of View

Ľubica Gajanová, Margaréta Nadányiová, George Lăzăroiu

Central European Business Review

Much AttentionCustomer SatisfactionBanking IndustrySlovak RepublicConsumer Study +14

Determinants of improving the relationship between corporate culture and work performance: Illusion or reality of serial mediation of leadership and work engagement in a crisis period?

Jakub Michulek, Ľubica Gajanová, Anna Křižanová, +1

Frontiers in Psychology

Business CultureCrisis PeriodOrganizational CultureHuman Resource ManagementOrganizational Behavior +18