Concepedia

Dominika Moravčíková

DM

Statistics

Publications

5

Citations

471

H-Index

5

Active since

2017

Affiliations

University of Žilina(Current)

Dominika Moravčíková is an author at University of Žilina specializing in marketing management, marketing, and marketing strategy.

Publications per year

2017–2019

5

Publications

5

Green Marketing as the Source of the Competitive Advantage of the Business

Dominika Moravčíková, Anna Křižanová, Jana Klieštiková et al. · Sustainability · 2017 · 192 citations · Full text

Management, Marketing, Marketing Management +15

The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment

Anna Křižanová, George Lăzăroiu, Ľubica Gajanová et al. · Sustainability · 2019 · 137 citations · Full text

Management, Marketing, Marketing Management +17

Brand Building with Using Phygital Marketing Communication

Dominika Moravčíková, Jana Klieštiková · Journal of Economics Business and Management · 2017 · 66 citations

Business, Marketing, Marketing Management +14

The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty

Ľubica Gajanová, Margaréta Nadányiová, Dominika Moravčíková · Scientific Annals of Economics and Business · 2019 · 57 citations · Full text

Business, Marketing, Marketing Management +14

Organizing Innovation Activities in Company

Viliam Lendel, Dominika Moravčíková, Martin Latka · Procedia Engineering · 2017 · 19 citations · Full text

Management, Information Systems, Innovation Management +12

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