Jana Klieštiková

Green Marketing as the Source of the Competitive Advantage of the Business

Dominika Moravčíková, Anna Křižanová, Jana Klieštiková et al. · Sustainability · 2017 · 192 citations · Full text

Management, Marketing, Marketing Management +15

The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment

Anna Křižanová, George Lăzăroiu, Ľubica Gajanová et al. · Sustainability · 2019 · 137 citations · Full text

Management, Marketing, Marketing Management +17

Consumer Perception of Private Label Products: An Empirical Research

Katarína Valášková, Jana Klieštiková, Anna Křižanová · Journal of Competitiveness · 2018 · 76 citations · Full text

Business, Marketing, Marketing Management +13

Brand Building with Using Phygital Marketing Communication

Dominika Moravčíková, Jana Klieštiková · Journal of Economics Business and Management · 2017 · 66 citations

Business, Marketing, Marketing Management +14

The Assessment of Non-Financial Risk Sources of SMES in the V4 Countries and Serbia

Judit Oláh, Zuzana Virglerová, József Popp et al. · Sustainability · 2019 · 56 citations · Full text

Management, Business Economics, Risk Management +13