Margaréta Nadányiová

Author

University of Žilina ORCID

Also Known As

Margareta NADANYIOVA, Margareta Nadanyiova, Margaréta Nadányiová

Publications

795

Citations

H-Index

101

Concepts

All Affiliations

University of Žilina Spiru Haret University

About

Margaréta Nadányiová is an author at University of Žilina specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	14	15	616
2	Business	13	13	507
3	Arts	4	4	189
4	Education	2	2	61
5	Behavioral Sciences	1	1	13

Margaréta Nadányiová

Publications

673

Citations

H-Index

Page 1

	Year	Citations
The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment Anna Křižanová, George Lăzăroiu, Ľubica Gajanová, Sustainability Customer SatisfactionDigital MarketingOnline CommunicationConsumer ResearchHospitality	2019	131
Millennials as a Target Segment of Socially Responsible Communication within the Business Strategy Margaréta Nadányiová, Subhankar Das Littera Scripta Multigenerational WorkforceSocial MarketingCommunicationManagementBusiness Communication	2020	76
Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification Margaréta Nadányiová, Ľubica Gajanová, Jana Majerová Sustainability Socially Responsible ProductGreen MarketingResponsible BrandBrand StrategyConsumer Research	2020	62
The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty Ľubica Gajanová, Margaréta Nadányiová, Dominika Moravčíková Scientific Annals of Economics and Business Customer SatisfactionConsumer ResearchBrand StrategyBrand LoyaltyManagement	2019	56
Sustainable Brand Management of Alimentary Goods Jana Majerová, Włodzimierz Sroka, Anna Křižanová, Sustainability Customer SatisfactionBrand EquitySustainable Brand ManagementManagementBusiness	2020	53
Design of a CRM Level and Performance Measurement Model Anna Křižanová, Ľubica Gajanová, Margaréta Nadányiová Sustainability Total Quality ManagementMarketing AnalyticsCustomer SatisfactionBusiness-to-business ResearchBusiness Intelligence	2018	41
The Comparison of the Quality of Business Environment in the Countries of Visegrad Group Martin Buno, Margaréta Nadányiová, Dagmar Hrašková Procedia Economics and Finance Total Quality ManagementEnvironmental PerformanceEconomic DevelopmentEducationBusiness Case	2015	35
Influencer marketing and its impact on consumer lifestyles Margaréta Nadányiová, Ľubica Gajanová, Jana Majerová, Forum Scientiae Oeconomia Digital MarketingConsumer StudyConsumer ResearchSocial InfluenceCommunication	2020	33
Sustainable Marketing and its Impact on the Image of the Company Lucia Šujanská, Margaréta Nadányiová Marketing and Management of Innovations Customer SatisfactionGreen MarketingGreenwashingSustainable DevelopmentConsumer Research	2023	26
Sensory Marketing from the Perspective of a Support Tool for Building Brand Value Margaréta Nadányiová, Jana Klieštiková, J. Kolenčík Economics and Culture Customer SatisfactionBrand StrategyConsumer ResearchBrand LoyaltyManagement	2018	23

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