2
Publications
25
Citations
2
H-Index
2003
Active since
Darmadi Durianto is an author specializing in marketing strategy, business strategy, and strategic management.
Top concepts
BusinessManagementBusiness StrategyMarketing StrategyStrategic ManagementStrategyEconomicsMarketingBrand EquityBrand Strategy
Publications per year
2003–2005
2
2
Brand Equity Ten : Strategy Memimpin Pasar
Darmadi Durianto, Lie Joko Budiman, Sugiarto Sugiarto · 2005 · 13 citations
Advanced strategic management : back to basic approach
Sugiarto Sugiarto, Hendrawan Supratikno, Anton Wachidin Widjaja et al. · 2003 · 12 citations
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