1
Publications
13
Citations
1
H-Index
2005
Active since
Lie Joko Budiman is an author specializing in strategic management, management, and brand equity.
Top concepts
BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentBusiness StrategyMarketing Strategy
Publications per year
2005–2005
1
1
Brand Equity Ten : Strategy Memimpin Pasar
Darmadi Durianto, Lie Joko Budiman, Sugiarto Sugiarto · 2005 · 13 citations
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