Wallace M.S. Yee

OBJECTIVE AND SUBJECTIVE KNOWLEDGE: IMPACTS ON CONSUMER DEMAND FOR GENETICALLY MODIFIED FOODS IN THE UNITED STATES AND THE EUROPEAN UNION

Lisa House, Jayson L. Lusk, Sara R. Jaeger et al. · AgEcon Search (University of Minnesota, USA) · 2004 · 212 citations · Full text

Agriculture, Biotechnology, Food Science +13

Food safety: building consumer trust in livestock farmers for potential purchase behaviour

Wallace M.S. Yee, Ruth M.W. Yeung, Joe Morris · British Food Journal · 2005 · 111 citations

Agriculture, Marketing, Agricultural Marketing +8

The effects of risk-reducing strategies on consumer perceived risk and on purchase likelihood

Ruth M.W. Yeung, Wallace M.S. Yee, Joe Morris · British Food Journal · 2010 · 80 citations

Business, Marketing, Risk Management +15

Categories of GM Risk-Benefit Perceptions and Their Antecedents

W. Bruce Traill, Sara R. Jaeger, Wallace M.S. Yee et al. · 2004 · 46 citations

Social Sciences, Biotechnology, Food Science +16

Risk reduction: an insight from the UK poultry industry

Ruth M.W. Yeung, Wallace M.S. Yee · Nutrition & Food Science · 2003 · 42 citations

Agriculture, Food Science, Marketing +14