Concepedia

Ruth M.W. Yeung

RM

Statistics

Publications

19

Citations

1.2K

H-Index

15

Active since

2001

Affiliations

Macao University of Tourism(Current)

Cranfield University

University of Macau

University of Reading

Oxford Brookes University

Ruth M.W. Yeung is an author at Macao University of Tourism specializing in marketing, food safety, and risk perception.

Publications per year

2001–2019

19

Publications

19

Food safety risk

Ruth M.W. Yeung, Joe Morris · British Food Journal · 2001 · 404 citations

Agriculture, Food Science, Risk Management +16

An empirical study of the impact of consumer perceived risk on purchase likelihood: a modelling approach

Ruth M.W. Yeung, Joe Morris · International Journal of Consumer Studies · 2006 · 126 citations

Social Sciences, Marketing, Marketing Management +15

Food safety: building consumer trust in livestock farmers for potential purchase behaviour

Wallace M.S. Yee, Ruth M.W. Yeung, Joe Morris · British Food Journal · 2005 · 111 citations

Agriculture, Marketing, Agricultural Marketing +8

Consumer perception of food risk in chicken meat

Ruth M.W. Yeung, Joe Morris · Nutrition & Food Science · 2001 · 89 citations

Agriculture, Marketing, Risk Management +16

The effects of risk-reducing strategies on consumer perceived risk and on purchase likelihood

Ruth M.W. Yeung, Wallace M.S. Yee, Joe Morris · British Food Journal · 2010 · 80 citations

Business, Marketing, Risk Management +15

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