3
Publications
101
Citations
3
H-Index
2014
Active since
Affiliations
Yuslina Liza Mohd Yusof is an author at Universiti Teknologi MARA specializing in consumer behavior, management, and consumer research.
Top concepts
BusinessMarketingManagementConsumer BehaviorConsumer ResearchBrand DevelopmentCustomer SatisfactionCultureFintechEconomics
Publications per year
2014–2020
3
3
Factors Influencing the Adoption of E-Payment: An Empirical Study in Malaysia
Intan Syafinaz Mat Shafie, Yuslina Liza Mohd Yusof, Ainun Nadzirah Mahmood et al. · ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL · 2020 · 16 citations · Full text
Customer Satisfaction, Innovation Adoption, Effort Expectancy +18
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