Concepedia

Suharni Maulan

SM

5

Publications

126

Citations

5

H-Index

2016

Active since

Affiliations

International Islamic University Malaysia(Current)

National University of Malaysia

Suharni Maulan is an author at International Islamic University Malaysia specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand Development

Publications per year

2016–2022

5

Publications

5

Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia

Siti Ngayesah Ab Hamid, Suharni Maulan, Wan Jamaliah Wan Jusoh · Journal of Islamic marketing · 2022 · 37 citations

Marketing, Customer Satisfaction, Spiritual Brand Attribute +13

Measuring <i>halal</i> brand association (HalBA) for Islamic banks

Suharni Maulan, Nor Asiah Omar, M. Ghufran Ahmad · Journal of Islamic marketing · 2016 · 34 citations

Customer Satisfaction, Consumer Research, Brand Strategy +19

Perceived quality association as determinant to re-patronise Shariah-compliant brand restaurants

Yuslina Liza Mohd Yusof, Wan Jamaliah Wan Jusoh, Suharni Maulan · Journal of Islamic marketing · 2020 · 26 citations

Customer Satisfaction, Consumer Study, Consumer Research +19

The Influence of Spiritual Brand Attributes Towards the Corporate Brand Image of Islamic Banking Institutions in Malaysia

Siti Ngayesah Ab Hamid, Wan Jamaliah Wan Jusoh, Suharni Maulan · Jurnal Pengurusan · 2021 · 16 citations · Full text

CONSUMERS’ LOYALTY TOWARD ISLAMIC BANKING SYSTEM: DOES HALAL BRAND AWARENESS MATTER?

Suharni Maulan · Scientific Repository (Petra Christian University) · 2016 · 13 citations · Full text

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