Concepedia

Wan Jamaliah Wan Jusoh

WJ

10

Publications

413

Citations

10

H-Index

2005

Active since

Affiliations

International Islamic University Malaysia(Current)

Universiti Teknologi MARA

National University of Malaysia

Wan Jamaliah Wan Jusoh is an author at International Islamic University Malaysia specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionAdvertisingBrand EquityBrand AwarenessBrand Development

Publications per year

2005–2022

10

Publications

10

Status Consumption Among Malaysian Consumers

Joo‐Gim Heaney, Ronald E. Goldsmith, Wan Jamaliah Wan Jusoh · Journal of International Consumer Marketing · 2005 · 111 citations

Status Consumption, Consumer Economics, Behavioral Sciences +12

Financial Fragility of Urban Households in Malaysia

Selamah Abdullah Yusof, Rohaiza Rokis, Wan Jamaliah Wan Jusoh · Jurnal Ekonomi Malaysia · 2015 · 62 citations

Financial Security, Management, Poverty +16

Islamic Branding: The Understanding and Perception

Yuslina Liza Mohd Yusof, Wan Jamaliah Wan Jusoh · Procedia - Social and Behavioral Sciences · 2014 · 59 citations · Full text

Culture, Term Islamic Branding, Advertising +15

Testing the Theory of Planned Behavior in Determining Intention to use Digital Coupon among University Students

Abu Bakar Mukhtar Yakasai, Wan Jamaliah Wan Jusoh · Procedia Economics and Finance · 2015 · 54 citations · Full text

Digital Coupon, Customer Satisfaction, Behavioral Decision Making +24

Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia

Siti Ngayesah Ab Hamid, Suharni Maulan, Wan Jamaliah Wan Jusoh · Journal of Islamic marketing · 2022 · 37 citations

Marketing, Customer Satisfaction, Spiritual Brand Attribute +13

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